In today’s digital world, a website has become a must-have for businesses. It now serves as your digital storefront, where people can visit online and browse your products and services.
It’s no different if you run an eye clinic. You want people to know what type of services you offer. Moreover, having a well-designed site can help you establish your credibility as well as showcase the beautiful eyeglasses frames you have for potential customers.
These days, it’s more than just developing a standard website and leaving it at that, though. You have to put a lot of thought into the layout and design of your domain to attract and retain your target audience. It’s even better to enlist the help of a professional digital marketing agency to help you optimize your site.
Nonetheless, you still need to know which web design aspects to focus on. Here are some tips that you can use for your eye clinic:
- Prioritize accessibility
You have to remember that your target market is people who have eye problems, which can be a hindrance to their everyday tasks—even browsing the web. Knowing this, you must make it a point to ensure accessibility for your website.
Web accessibility refers to the design and development of sites, tools, and technologies so that people with disabilities can use them effectively. This way, they can perceive, understand, navigate, and interact with the web, as well as contribute to it. (1)
Incorporating font resizers is the best way to enhance accessibility for your site. While most browsers have a default zooming system, some people don’t know how that they can just press CTRL on their keyboards and scroll their mouse’s scroll wheel to zoom in or out.
This nifty tool is user friendly, so even older visitors can handle them with ease. Usually, the buttons feature the letter “A” in different sizes. Users can just click on their desired font size, and the content will be displayed accordingly.
- Create a responsive and interactive website
Creating a responsive website entails designing and coding the domain to work on all devices, regardless of screen size. These change and adapt to the resolution of the gadget being used to view them.
In a world where people are tethered to their smartphones, you must ensure that your website can be viewed and accessed on all devices, not just on desktop computers. Furthermore, responsive sites are better for SEO. If your website has a fixed width, it’s time to upgrade to a new responsive website.
Additionally, you have to ensure that your optometry website is informative, engaging, user-friendly, and interactive. You want users to be able to find information about your practice quickly.
If you’re still thinking twice about redesigning your website, check out this video to learn more:
- Catch visitors’ eyes with illustrations and animations
When it comes to content, images and videos are the most attention-grabbing. You can publish illustrations, such as infographics and animations, that are not just packed with information but also deliver it in a way that’s easily digestible.
In particular, videos are crucial for your website. After all, a whopping 95% of viewers retain information when watching videos compared to merely reading text. (2)
You can create guides for patients on how to choose the best frames based on their face shape or signs to determine when it’s best to undergo LASIK surgery. Tutorials about caring for their glasses or contact lenses are also great ideas as well.
- Make your site secure
A secure website offers a multitude of benefits for both your business owners and consumers. First, you won’t have to worry about information being stolen or intercepted because of data encryption. Next, you gain your customers’ trust since they know that you value their security.
The simplest way to secure your website is by installing an SSL certificate. It verifies the identity of a domain and allows for an encrypted connection.
SSL is an abbreviation for Secure Sockets Layer, a security protocol that establishes an encrypted connection between a web server and your customer’s browser. These certificates must be incorporated into websites by businesses to secure online transactions and keep customer information private and secure.
SSL secures internet connections and prevents criminals from reading or modifying data transferred between two systems. You’ll know if a website has this feature when you see a padlock icon next to the URL in the address bar.
- Enhance your portfolio and product pages
As mentioned previously, your website serves as your digital storefront. As such, it should be where potential clients can get firsthand information about your products and services.
To entice them, you should make sure that your portfolio and product pages are beautifully designed. You must highlight the solutions that you offer to patients to make them want to try your services.
- Know the best color scheme to use
Of course, the colors on your website must be a reflection of your brand identity. However, it also shouldn’t be monotonous—that is, you have to make the most of color combinations to highlight important elements such as your headers and calls to action (CTAs).
On both visual and psychological levels, a color scheme is one of the first elements to communicate the message behind the design. When used correctly, color can reflect the niche and have a significant impact on your overall business marketing strategy.
- Go for a minimalist look but emphasize CTA buttons
White space is a crucial factor to remember in web design. It’s the area between design elements as well as the space between individual design elements, such as text.
It’s an excellent tool for balancing design elements and organizing content in order to improve the visual communication experience. People become irritated when they’re bombarded with information. White space allows them to breathe and digest the information you present.
As stated earlier, you should maximize color combinations, along with white spaces, to make your CTA buttons more prominent. This way, you’re leading visitors to do what you want them to do, such as schedule an appointment with your clinic or subscribe to your newsletter.
All businesses need to have a beautifully designed website. For eye clinics, accessibility should be of utmost importance, since you want people to be able to read or view your content and become a client. Responsiveness, engagement, and security are also other crucial factors that you should focus on. Follow these tips to attract potential customers to your domain.
1. “Introduction to Web Accessibility”, Source: Source: https://www.w3.org/WAI/fundamentals/accessibility-intro/
2. “Top Video Marketing Statistics 2021”, Source: https://explain.ninja/blog/20-video-marketing-statistics-2020/